The idea of behaviour targeting advertising is amazingly intriguing to me. I’ve been looking at lots and lots of different online ad systems recently because of a lovely little project I’ve got going on at the moment.
The Numerati, a new book by Stephen Baker of Business Week, is about data mining mathematicians.
The publisher (Houghton Miffin) is doing a behavioural advertising campaign for the book with Platform-A, a division of AOL. So, the idea is that we’re using the tools and methods of the Numerati to promote the book. [source]
The idea that you can be advertised to, using the information gathered as you wander about the interweb, fascinates me. I’ve requested a review copy of the Numerati because I want to find out what this is all about, and at this point, I’m off to find out more about Platform-A.
This might actually be a turn in the way advertising has traditionally worked. Stay tuned…
